Varjo webstores renewal
Kundcase

Varjo webstores renewal

Once upon a time

Varjo, a VR/XR company on a mission to redefine reality partnered with Digitalist Open Tech to renew their eCommerce operations and conquer legacy platforms for a better user experience. Let's dive into their inspiring collaboration and witness the results that have reshaped Varjo's eCommerce landscape.

The challenge: Leaving legacy platforms behind

The story begins with two separate webstores for Varjo’s business and consumer customers, living on incompatible platforms with no integrations. They wanted to harmonize the stores onto one platform, but neither of the legacy platforms supported the varying needs of B2B and B2C business, such as taxation and promotional requirements. 

The restrictions of legacy platforms limited the ability to improve and optimize the webstore customer experience, let alone scale digital sales operations.

The partnership: Seniority meets flexibility

Varjo makes the world’s most advanced virtual and mixed reality products and services for pioneering VR/XR users. On their journey towards smooth eCommerce operations, Varjo chose Digitalist Open Tech as their companion.

The key selection criteria for the partner were senior expertise combined with flexibility and willingness to commit to the project deadline. It was equally important that Digitalist Open Tech understood Varjo’s business needs and was able to quickly resolve problems on the go. Tiina Hovi, the Head of eCommerce and the driving force behind the project, valued the chemistry within the team, ensuring effective collaboration.

­"Our key selection criteria for the partner were senior expertise combined with flexibility and willingness to commit to our project deadline.", Tiina Hovi, Head of eCommerce, Varjo

The adventure: Composable eCommerce approach

The team meticulously analyzed intricate business and technical requirements to understand the project's goals with the client. Together, they made a bold decision: to adopt a 'composable e-commerce' approach. This strategic move promised faster time-to-market, seamless user experiences, cutting-edge technology, and scalability for the future.

The solution was an elegant fusion of integrated technologies. NextJS was chosen to create captivating user experiences as the headless storefronts. Strapi carefully fed the product data to the storefront, ensuring users were always informed. And BigCommerce powered the core e-commerce functionality, allowing transactions to flow smoothly.

With an agile mindset, the team pushed through unexpected challenges and tight deadlines. Digitalist Open Tech's expertise and adaptability showed its strength, allowing them to handle setbacks with a laid-back but solution oriented approach. Looking back, the team acknowledges that investing more time in a technical discovery phase could have paved a smoother path, avoiding unnecessary hiccups along the way.

­We made a bold decision: to adopt a 'composable e-commerce' approach. This strategic move promised faster time-to-market, seamless user experiences, cutting-edge technology, and scalability for the future.

Throughout the project there was a continuous dedication to communication, coordination, and knowledge sharing, fostering an environment where complex challenges could be met head-on. The outcome of this collaboration were faster, higher-quality deliverables.

The end game: Seamless online purchasing experiences

Varjo's new intelligent system guides customers to their desired B2B or B2C stores. Positive user feedback has warmed the hearts of the team, indicating improved online purchasing experiences. After the migration, average order values and conversion rates have increased, which is a testament to growing customer trust and satisfaction.

Varjo's eCommerce renewal marks a success story, with the migration and commitment to a seamless customer experience leading to results. The collaboration between Varjo and Digitalist Open Tech modernized Varjo's eCommerce landscape, paving the way for continued growth and success.

See for yourself: the Varjo store

Ready to step up your eCommerce game? Check out our eCommerce solutions!